BISWAS , Saundarya; RANE, Nitin Liladhar; RANE , Jayesh. Enhancing customer experience, engagement, value creation, and loyalty through artificial intelligence and machine learning in CRM. International Journal of Applied Resilience and Sustainability, [S. l.], v. 2, n. 2, p. 473–502, 2026. DOI: 10.70593/deepsci.0202019. Disponível em: https://deepscipub.com/ijars/article/view/47. Acesso em: 20 feb. 2026.