BISWAS , Birupaksha; RANE , Jayesh; RANE , Nitin Liladhar. Artificial intelligence for customer relationship management: Impact on customer experience, engagement, value creation, and loyalty. International Journal of Applied Resilience and Sustainability, [S. l.], v. 2, n. 2, p. 503–536, 2026. DOI: 10.70593/deepsci.0202020. Disponível em: https://deepscipub.com/ijars/article/view/48. Acesso em: 20 feb. 2026.