DELE-ROTIMI, Adejoke Olumide. Enhancing customer value through artificial intelligence and machine learning: Personalization, big data analytics, and customer experience management. International Journal of Applied Resilience and Sustainability, [S. l.], v. 2, n. 2, p. 1290–1321, 2026. DOI: 10.70593/deepsci.0202052. Disponível em: https://deepscipub.com/ijars/article/view/86. Acesso em: 2 may. 2026.